Thrust
 | |
| type | token launchpad |
|---|---|
| founded | November 5, 2025 |
| founder | Jake Antifaev |
| website | thrust.com |
Thrust is a Solana celebrity coin launchpad founded by Jake Antifaev that replaces bonding curves with liquidity pools and legally enforceable creator contracts, launched November 5, 2025 with Iggy Azalea as creative director and N3on as its proof of concept first creator.
Thrust is a Solana launchpad, at thrust.com, built specifically for celebrity memecoins, cofounded by Jake Antifaev with the stated goal of eliminating the pump and dump pattern that defined the celebrity coin wave. Instead of a bonding curve, Thrust launches run on liquidity pools paired with legally enforceable creator contracts, an attempt to make the profit and exit pattern legally risky rather than only reputationally risky. Iggy Azalea joined as creative director at launch, and streamer N3on became the platform's proof of concept as its first featured creator, a launch that drew sharp community criticism over its actual performance for holders.
Origin and mechanic
Thrust launched November 5, 2025 at the Blockchain Futurist Conference in Miami, cofounded by Jake Antifaev, previously founder of the hemp startup Mood, with the stated mission to "reimagine celebrity memecoins" and eliminate the pump and dump pattern of prior celebrity token launches. Antifaev framed the platform directly against the celebrity coin wave's reputation, in his own words: "Celebrity coins got a bad reputation because they were never built on legitimacy or accountability... Culture coins are our way of rewriting that story."
The mechanic: Thrust replaced the bonding curve model most memecoin launchpads use with liquidity pools plus legally enforceable creator contracts. Each launch is vetted and open token issuance is prohibited, meaning celebrities sign actual contracts defining obligations to token holders.
Iggy Azalea and the MOTHER migration
Iggy Azalea joined as creative director and strategic partner, announced alongside the November 5, 2025 launch, planning to migrate her existing MOTHER token to Thrust by the end of 2025 with 1 percent of tokens reserved for community airdrops and events. Azalea explained the platform's premise in her own words: celebrities "have been happy to use their fans or crypto natives as their exit liquidity," pitching Thrust as a vetted anti rug venue with enforceable contracts. MOTHER rose about 20 to 25 percent on the Thrust launch announcement itself, before any token had actually migrated, evidence of how much the announcement alone moved price.
N3on: the proof of concept
Streamer N3on, co owner of Azalea's MOTHERLAND online casino, was Thrust's first featured creator, launching on day one of the platform per The Block's November 5, 2025 report.
The N3on launch's actual performance drew sharp community criticism, all attributed allegations rather than established reporting: a March 29, 2026 recap thread with about 102,000 followers alleged the top 3 holders controlled over 90 percent of N3ON supply, that the token's website had disappeared, and that it was abandoned while N3on continued earning tens of millions a year streaming; a separate June 2026 allegation claimed N3ON "flopped horribly" with a down only chart "after extracting 1 mil in a presale."
Thrust ran an N3ON rewards campaign through the engagement platform Xeet. Participants who won prizes still reported losses: one noted the token was "already down by 98% from ATH and reward distributed very late" on January 8, 2026, another cashed a reward for 162 dollars while noting the "token been dumping even before tourney ended" on February 5, 2026. By end of 2025, "N3on coin" had become crypto Twitter shorthand for the failed creator coin category more broadly, grouped alongside the MrBeast coin in cults versus creator coins discourse.
Second creator
Actress Megan Fox was announced as Thrust's second creator, initially reported for a December 2025 or Art Basel timed launch. No sourced confirmation was found that her token actually launched, and no sourced confirmation of Thrust's funding amount or backers exists.
References
- https://www.theblock.co/post/377779/iggy-azalea-joins-new-solana-based-celebrity-coin-launchpad-thrust-as-creative-director-plans-to-migrate-mother-token
- https://www.prnewswire.com/news-releases/thrust-launches-to-redefine-the-fan-economy-and-bring-transparency-to-celebrity-coins-302605495.html
- https://www.ccn.com/news/crypto/iggy-azalea-solana-launchpad-celebrity-crypto-scams/
- https://coinpaper.com/12142/mother-coin-rises-20-as-iggy-azalea-launches-thrust-platform-on-solana
- https://www.cryptotimes.io/2025/11/06/thrust-launch-sends-iggy-azaleas-mother-coin-up-25/
- https://x.com/StarPlatinum_/status/2038302815576285229
- https://x.com/Shilllin/status/2063601806786040128
- https://x.com/RahulOnChain/status/2009277239750480205
- https://x.com/lizmoneyweb/status/2019344599475712041
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