Propose an edit: Brett

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Title Category One sentence summary Infobox, one "key: value" per line Article body, markdown, use [[wiki links]] and end with a ## References section

Brett, also called Based Brett, is a [[meme coin]] on [[Base]], the Ethereum layer 2 network launched by Coinbase. It is based on Brett, a laid back blue character from Matt Furie's comic Boy's Club, the same comic that produced Pepe the Frog. Launched in February 2024, it became the largest meme coin on Base and the chain's unofficial mascot.

## Origin

BRETT launched in February 2024, shortly after Base opened to the public, with a supply of about 10 billion tokens. The premise was simple lore arithmetic: if [[Pepe]] ruled Ethereum, then Pepe's best friend Brett should rule Base. Like Pepe, the token has no affiliation with Matt Furie and exists as a community tribute to his character. The project leaned into "based" culture, the Base ecosystem's house meme, and quickly absorbed most of the chain's early meme coin liquidity.

## Market history

BRETT surged through the spring of 2024 and in June 2024 became the first meme coin on Base to pass a 1 billion dollar market capitalization, reaching about 1.9 billion dollars at a new all time high on June 12, 2024 after gaining more than 400 percent in a month. Following a summer retrace, it set its final all time high of about 0.2342 dollars on December 1, 2024, which put its market capitalization at roughly 2.3 billion dollars. The token declined steeply afterward as meme coin attention concentrated on [[Solana]] launchpads. By August 2026 CoinGecko showed a market capitalization near 36 million dollars, about 98 percent below the peak.

## Fair launch dispute

A widely read April 2024 thread alleged BRETT was not a fair launch, claiming insiders held more than 81 percent of the supply before the general public could buy, and that early buyers such as InvestWithRex made close to 1,600 ETH from tokens obtained during a marketing linked whitelist phase. A second part of the same thread said the whitelisted wallet addresses were hardcoded into the token contract's constructor at deployment, offered as evidence for the insider allocation claim. This is an allegation rather than an adjudicated finding, and it sits uneasily against the coin's framing as a straightforward community tribute launch; no response from the project to the specific allegation is on record.

CT also repeats as settled fact that Matt Furie has personally shilled only two coins, BRETT and PEPE, both of which reached billion dollar valuations. This directly conflicts with this article's sourcing that BRETT has no affiliation with Furie, and it should be treated as a disputed claim circulating on CT rather than confirmed fact.

## Cultural impact

Brett proved that a new chain could bootstrap a meme identity almost overnight, with a single character coin serving as the ecosystem's welcome mat for retail traders. It arrived seven months after [[BALD]]'s launch week rug, and alongside [[Toshi]] it is frequently framed in press retrospectives as proof Base's meme scene survived that founding trauma. Its first to 1 billion milestone became the benchmark for every subsequent Base meme coin, and its Furie lineage tied the young chain into the decade long Boy's Club canon that runs from Pepe to [[Apu Apustaja]]. For traders in [[the trenches]], BRETT's full round trip from obscurity to billions and back stands as a compact history of the 2024 Base meme season.

## References

- Unchained: https://unchainedcrypto.com/brett-becomes-first-memecoin-on-base-to-reach-1-billion-in-market-cap/
- BeInCrypto: https://beincrypto.com/brett-base-meme-coin-all-time-high/
- CoinGecko: https://www.coingecko.com/en/coins/brett-2
- tokentax.co: https://tokentax.co/blog/brett-coin
- 99bitcoins.com: https://99bitcoins.com/cryptocurrency/brett/
- X post by @shady_oak1: https://x.com/shady_oak1/status/1783623220580741250
- X post by @shady_oak1: https://x.com/shady_oak1/status/1783623223953002611
- X post by @IcedKnife: https://x.com/IcedKnife/status/2082647233300742567

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