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Sahil Arora

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Sahil Arora
Sahil Arora
Image: no public image; placeholder illustration, memecoin.wiki
rolecelebrity token promoter
known forJENNER, JASON, IGGY, the celebrity coin wave, X ban

Sahil Arora is a promoter accused by multiple celebrities and on chain investigators of running pump and dump schemes through celebrity meme coins in 2024.

Contents
  1. 1 Background
  2. 2 Method
  3. 3 Iggy Azalea and the fake launches
  4. 4 Ban and self presentation
  5. 5 The Coffeezilla interview
  6. 6 Dubai arrest reports
  7. 7 Legacy
  8. 8 Continued operation as @villainmonkey
  9. 9 References

Sahil Arora is a token promoter who became the central villain of the mid 2024 celebrity coin wave on Solana. Multiple celebrities, including Caitlyn Jenner, Jason Derulo, Rich the Kid, and Iggy Azalea, publicly accused him of using tokens tied to their names to run pump and dump schemes; Arora has publicly boasted about his profits while rejecting the scam framing. All characterizations of wrongdoing in this article are allegations reported by crypto media and by the celebrities involved.

Background

According to a profile by the exchange Bitrue, Arora is an Indian entrepreneur based in Dubai, born around 1999, who founded the Vuzelaa Group in 2017 as a Bitcoin ATM venture before pivoting into celebrity token promotion. The same profile counts more than 24 of the 30 celebrity tokens it tracked as having lost over 88 percent of their value within months.

Method

According to reporting by The Block, Cryptonews, and The Defiant, Arora positioned himself as a middleman who launched tokens on behalf of celebrities, arranged their promotion, and held large allocations at launch. In the alleged pattern, the celebrity's first posts drew buyers, after which wallets attributed to Arora sold into the demand and, in some cases, withdrew liquidity. The JENNER token, promoted by Caitlyn Jenner in May 2024, reached about a 42 million dollar market capitalization before collapsing to under 650,000 dollars; Jenner's camp subsequently accused Arora of dumping. Wallets that on chain observers attributed to Arora held roughly half the supply of Jason Derulo's JASON token and were reported to have sold almost everything for about 180,000 dollars in profit after Derulo's first promotional post.

Both celebrities responded publicly. Jenner tweeted on May 28, 2024: "FUCK SAHIL! He scammed us! BIG TIME!" Derulo tweeted on June 24, 2024, after learning of the dump: "Damn Sahil got me... That's ok, that's motivation to take this all the way! I just bought 20k worth," vowing to send JASON "to the moon."

The scale of his profits became its own dispute. Bubblemaps initially estimated Arora made over 30 million dollars from the celebrity coin meta; ZachXBT publicly corrected the figure, writing "there is no way Sahil made $26M check the liquidity on these coins" and showing that a Poloniex exchange wallet had been misattributed to Arora, putting the real figure closer to 3 million dollars. Bubblemaps then revised its estimate to about 5 million dollars. Bubblemaps' investigation also alleged Arora controlled more than 40 addresses and typically held 25 to 40 percent of each token's supply, included an Instagram chat screenshot of Arora offering Derulo 200,000 dollars for one promotional tweet, and named Floyd Mayweather among his targeted celebrities; it described him as someone who "launches tokens daily on Pump.fun, claiming new celebrity connections. He buys 10 Solana and dumps seconds after shilling in his Telegram for a quick gain." Over 30 celebrity coins launched since June 2024 fell an average of 94 percent, per the same wave of coverage.

Iggy Azalea and the fake launches

Cointelegraph reported that Arora posted fabricated screenshots implying involvement in IGGY, a token themed on the rapper Iggy Azalea, who publicly distanced herself from him and later launched her own MOTHER token while calling him out on X. The investigator Roxo, cited by Cointelegraph, also identified Arora as the operator behind a series of supposed celebrity account hacks that promoted short lived tokens, alleging the celebrities' accounts had in some cases been rented rather than hacked; Arora's role in those incidents remains an allegation.

Ban and self presentation

In June 2024, X banned Arora's @Habibi_Comm account amid the scam allegations, an unusually direct platform response covered by The Block, which also reported that he kept posting from an alternate account, @sahilbuilds, from which he wrote of Jenner: "She wouldn't be here in the first place if I didn't get her on and deployed Jenner." Cointelegraph's later coverage separately dates an account ban to July 4, consistent with successive accounts being banned in turn. Around the same time he gave an interview to The Defiant in which he said making millions off celebrity meme coins took, in his words, a lotta brain, with the outlet reporting rumors that he had made about 3 million dollars dumping celebrity tokens. He has continued to deny that his conduct constituted fraud. CCN reported that Arora made a rare public apology to those he defrauded in April 2025. In a May 2025 interview with the New York Post, he said rug pulls were "the most lucrative opportunity in crypto" and claimed to have made millions from more than 100 memecoin scams. Weeks after the apology he gave a far more boastful interview to Coffeezilla.

The Coffeezilla interview

Arora sat for an interview with investigator Coffeezilla, posted in mid June 2025 and viewed over one million times within days. He told Coffeezilla, "Before Trump, I could imagine people getting jailed. After Trump, there is just no way," and predicted rug pulling would become normalized as "a new profession": "It's bad for our children when they grow up because then they have a new stream of career which would be rugging." He also said, "People like me should not exist in this space." Coffeezilla responded, "I appreciate him unveiling the full architecture of these scams even though I think he should face consequences for those scams." CCN, reporting on the interview in June 2025, tied his confidence to the Department of Justice disbanding its National Cryptocurrency Enforcement Team in April 2025.

In the same interview Arora gave his own account of the JENNER and JASON mechanics: he says he paid Caitlyn Jenner 50,000 dollars for her post, watched JENNER hit about a 43 million dollar market cap within 24 hours, and "dumped [his] whole pack" six or seven hours after launch for over 200,000 dollars. On Jason Derulo he claimed he paid only half the promised fee, saying "I was arrogant. I was like, you don't finish the finisher," and that Derulo believed he was endorsing a gambling website. All of these figures are Arora's own claims, made in the interview and reported by CCN.

As of the reporting consulted here, no celebrity had filed suit against Arora and no arrest or extradition has been documented; BeInCrypto noted the celebrities' own participation in paid promotion as a likely reason for the inaction, and Jenner's camp discussed legal action without any documented follow through.

Dubai arrest reports

On July 27, 2025, multiple crypto news accounts reported that Dubai police had arrested Arora and seized over 20 million dollars in assets, tying him to the JENNER and MOTHER celebrity memecoin scams and to a reported BROCCOLI token rug. Arora responded with a video posted on X disputing the arrest reports. No outlet confirmed a formal charge or a custody outcome, leaving the arrest itself an open dispute between the news reports and Arora's denial.

Legacy

Arora predates the more industrialized operations later associated with figures like hayden davis, but the template is recognizably his: a famous face, a prefunded supply, and retail as exit liquidity. Within the trenches, celebrity launches after mid 2024 were routinely greeted with the question of who the Sahil was, an indication of how completely the episode taught the market to look for the operator behind the account. The reputation persisted into 2025: on August 25, 2025, ZachXBT publicly questioned why Coinbase's Jesse and team had engaged with Arora given his documented history of celebrity coin rug pulls, treating any perceived endorsement as a red flag. In September 2025, journalist Laura Shin cited Bubblemaps researcher nickybubbly grouping Arora with hayden davis and a figure named Naseem as recurring insiders behind celebrity and presidential coin launches. On December 31, 2025, the account WealthLabClub named him Villain of the Year.

Continued operation as @villainmonkey

Arora has continued operating under the alt account @villainmonkey, whose bio reads "chronically plotting." Named sources have publicly identified the account as belonging to Arora, an attribution that has not been confirmed by Arora himself or by the press. On June 9, 2026, trader trevortulips published a post titled "How @villainmonkey (Sahil Arora) Just Scammed @lucithecoin," alleging a fresh scam; on June 26, 2026, the trader 0xdrexxx reported receiving a DM from the account.

References

See also
  • Saif Saif is a pseudonymous Solana memecoin trader who ranked sixth on the kolscan leaderboard
  • Sam Bankman-Fried Sam Bankman-Fried is the convicted FTX founder whose backing built the Solana ecosystem an
  • seyong Se Yong Park, known on X as seyong (@seyong), is a cofounder of the social trading app fom
  • Shadow Shadow is a pseudonymous X account known for large recurring SOL and cash giveaways whose
  • shah shah is a crypto Twitter poster known for classifying memecoins by the cult narrative that
Category: People
Last updated 2026-08-19