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**Normie** is crypto slang for retail investors and new traders, the people who typically arrive in the market during a [[bull run|bull market]] after seeing posts about crypto spread across social media rather than through any prior involvement in the space. In the trenches the word marks the boundary between people who live inside crypto culture, its jargon, tools and hours, and the general public that shows up when prices and headlines get loud. Glossaries aimed at newcomers define a normie as a person with little or no knowledge of cryptocurrencies, related to but distinct from a newbie: a newbie is early in learning, while a normie may have no intention of going deeper at all.

## Origin

The word predates crypto. Know Your Meme dates the earliest known use of normie to 1996 in mental health communities, where it ironically described the population outside those communities. It entered internet culture in June 2012 on 4chan's r9k board and spread through the mid 2010s as a staple of meme culture, usually as a label for people whose tastes are conventional and mainstream, often paired with [[Pepe]] imagery. Crypto Twitter inherited the word along with much of that meme vocabulary, and narrowed it to mean the mainstream public relative to crypto natives.

## Usage in the trenches

In meme coin culture the normie is a structural figure of the market cycle. Each cycle's late stage is described as "normies arriving": new accounts downloading wallets and exchange apps, asking basic questions, and buying whatever coin is trending on their feeds. Because normies discover projects through social media, influencers and viral moments rather than research, their collective attention is treated as the fuel of the largest moves, and narratives that are simple, recognizable and easy to repeat travel furthest with them. Events that pull normies in at scale, such as the [[Official Trump coin launch]] weekend, when consumer apps like [[Moonshot]] onboarded hundreds of thousands of first time buyers in days, are described as normie onboarding moments.

The term cuts both ways. It can be condescending, implying [[exit liquidity]] for earlier buyers, and it can be aspirational, since every project wants to be the one that "reaches the normies" and graduates from trench attention to mainstream attention. Veterans also use it self mockingly of their own lives outside the charts.

## Related terms

A normie differs from a [[jeet]] (a trader who sells too quickly), from a [[degen]] (a deeply involved high risk trader, effectively the normie's opposite), and from [[the trenches|trenchers]] generally. The arrival of normies is a classic [[top signal and bottom signal|top signal]] in trench discourse, while their total absence is read as a bear market bottom.

## References

- https://knowyourmeme.com/memes/normie
- https://www.dictionary.com/culture/slang/normie
- https://www.moonpay.com/learn/web3/vocabulary-for-beginners
- https://www.bitdegree.org/crypto/tutorials/crypto-slang-terms
- https://crypto.news/crypto-slang/

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