Propose an edit: Moonshot TRUMP wave

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The **Moonshot TRUMP wave** was the mass onboarding of first time crypto users through the Moonshot mobile app during the launch weekend of [[official trump]] in January 2025. When the TRUMP token launched on the night of January 17, 2025, Moonshot, a consumer trading app built by the team behind [[dexscreener]], was one of the only places a person with no wallet could buy it with a debit card or Apple Pay. Over the following days the app became the top finance app on the United States Apple App Store and reached number seven among all free apps, per The Block, turning the [[trump coin launch]] into the largest normie onboarding event in meme coin history.

## The wave

App analytics firm Appfigures measured Moonshot downloads up 2,267 percent week over week, totaling about 787,000 downloads, roughly 754,000 of them above the app's expected baseline. Crypto Times reported the app processed nearly 400 million dollars in trading volume across a 12 hour stretch and onboarded more than 200,000 new users to [[solana]]. Unique daily traders jumped from under 5,000 before the launch to 93,836 on Saturday January 18 and 91,470 on Sunday, per The Block. The frictionless fiat rails mattered as much as the token: buyers skipped exchanges, wallets, and seed phrases entirely, an experience mainstream coverage compared to a sports betting app.

## Aftermath

Days later, [[jupiter]], Solana's dominant swap aggregator, announced it had acquired a majority stake in Moonshot, a deal Blockworks reported at the end of January 2025. The wave's legacy is double edged. It proved a memecoin could onboard mainstream America over a weekend, and it delivered hundreds of thousands of those newcomers directly into the top of the TRUMP chart, where later drawdowns made many of them [[exit liquidity]]. In trench memory the episode marks the height of the cycle's retail reach, with the app store chart itself becoming a cited [[top signal and bottom signal]] artifact once the market rolled over into the [[libra scandal]] weeks later.

## References

- https://www.theblock.co/post/335580/trump-memecoin-launch-propels-moonshot-into-top-10-on-us-apple-app-store
- https://appfigures.com/resources/this-week-in-apps/20250124/amp
- https://www.cryptotimes.io/2025/01/20/moonshots-user-base-soars-with-trump-meme-coin-craze/
- https://www.cryptotimes.io/2025/01/19/trump-memecoin-pushes-moonshot-to-top-10-on-u-s-app-store/
- https://blockworks.com/news/jupiter-majority-stake-moonshot

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