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Title Category One sentence summary Infobox, one "key: value" per line Article body, markdown, use [[wiki links]] and end with a ## References section

Luna (LUNA) is the token of Luna, the first AI agent launched on the [[Virtuals Protocol]] Initial Agent Offering platform on Base. Luna is a virtual idol: the lead vocalist of an AI girl group, a 24 hour livestreamer, and a companion persona active on TikTok, Telegram, and Roblox, with a TikTok following that grew past 500 thousand.

## Origin

Luna predated the [[AI agent meta]] proper. Virtuals Protocol, which had pivoted from a gaming DAO to an agent launchpad, put Luna forward in October 2024 as the showcase for its co ownership model, in which each agent has a token and revenue can flow back through it. When [[Goatseus Maximus]] ignited agent speculation on [[Solana]], Luna became the face of the Base side of the trade.

## The mechanic

Luna's differentiator was continuous performance. She livestreamed around the clock, responded to viewers, and tipped and transacted onchain, and Virtuals publicized her autonomous wallet activity, including paying other agents for services, as a demonstration of agent commerce. The LUNA token gated livestream features and served as the speculative claim on her attention economy. In the frenzied phase of the meta, watching Luna react in real time to her own token's price action became a spectacle in [[the trenches]].

## Market history

LUNA's price peaked at about 0.25 dollars, an implied market capitalization of roughly 250 million dollars on its billion token supply. Trackers disagree on the date: CoinGecko records the high in late October 2024, while other data providers date it to January 2, 2025, at the crest of the agent mania that also carried [[aixbt]] and [[ai16z]] to their peaks.

## Decline and status

LUNA fell more than 95 percent through the 2025 sector collapse. Virtuals kept the character in production, and in January 2026 a Luna branded launchpad called luna.fun on BNB Chain accompanied a brief rally of more than 60 percent, taking the token back above an 80 million dollar market capitalization before it faded again. By mid 2026 LUNA traded around 98 percent below its high, while remaining one of the longest continuously operating agent characters of the era.

## References

- https://www.coingecko.com/en/coins/luna-by-virtuals
- https://www.bybit.com/en/learn/ai/what-is-luna-by-virtuals
- https://www.gate.com/news/detail/15784704
- https://coinmarketcap.com/currencies/luna-by-virtuals/
- https://www.bitrue.com/blog/what-is-luna-ai-virtuals-protocol-ai-agent

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