Propose an edit: FaZe Banks

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FaZe Banks, the online name of Richard Bengtson II, is a co founder of the esports and content organization FaZe Clan and one of the most prominent gaming figures to enter [[Solana]] meme coins. His promotion of the MLG coin, and his July 2025 resignation as FaZe CEO amid scam allegations he denies, made him a central case in the collision between influencer gaming culture and [[the trenches]].

## MLG coin

MLG, formally named 360noscope420blazeit and branded as the culture coin of gaming, launched on Solana in October 2024. In January 2025 aggressive endorsements from Banks, fellow FaZe figures, and the streamer Adin Ross sent it vertical: Decrypt reported the Call of Duty themed token surging after FaZe promotion, and subsequent coverage recorded a run from about 3 million dollars to over 150 million dollars in market capitalization in roughly five days, with some accounts placing the peak above 166 million dollars. By early March 2025 the token had crashed more than 90 percent, wiping out fan investments.

## Allegations and resignation

After the collapse, Banks and Ross were both accused by holders and commentators of treating the token as [[exit liquidity]] in a [[rug pull]]; both men denied orchestrating any dump, and no regulator or court had made findings against either as of mid 2026. The fallout escalated into an open feud. In July 2025 Banks stepped down as CEO of FaZe Clan, with Esports Insider and Disruption Banking reporting the resignation came amid the MLG scam allegations. In a leaked screenshot reported by CCN and Yahoo Entertainment, Banks blamed Ross, calling him a bad actor who had used the coin as exit liquidity, an accusation Ross rejected while denying any involvement in a rug pull. The dispute turned two of gaming's biggest personalities into opposing witnesses about the same trade, with fans left to read wallet screenshots for themselves.

## Significance

The MLG episode is the clearest demonstration that the [[celebrity coin wave]] playbook transferred intact to gaming culture: a nostalgia brand, influencer reach measured in tens of millions, a vertical chart, and a 90 percent drawdown absorbed by the audience. It also showed the reputational asymmetry of the era, in which the token collapsed anonymously but the faces attached to it lost titles; Banks's resignation remains one of the few cases where a meme coin failure cost a mainstream executive role. Within trench discourse, MLG is grouped with [[hawk tuah coin]] and YZY as canonical evidence for the rule that the bigger the audience, the worse the average entry.

## References

- https://www.yahoo.com/entertainment/articles/faze-banks-steps-down-mlg-075333604.html
- https://esportsinsider.com/2025/07/faze-clan-banks-steps-down-ceo
- https://www.disruptionbanking.com/2025/07/29/faze-banks-steps-down-amid-mlg-coin-crypto-scam-allegations/
- https://www.ccn.com/news/crypto/faze-banks-resigns-crypto-rug-drama-adin-ross-leaked-screenshot/
- https://decrypt.co/300050/call-of-duty-solana-meme-coin-mlg-skyrockets-faze-clan
- https://www.bitget.com/academy/faze-bank-crypto-mlg-coin-rug-pull-explained

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