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handle: @realDonaldTrump role: president of the United States known for: the TRUMP coin launch, World Liberty Financial, the crypto policy pivot
Article body, markdown, use [[wiki links]] and end with a ## References section
Donald Trump is the president of the United States whose personal reversal on crypto, from calling Bitcoin "a scam" in 2021 to launching his own [[Official Trump]] meme coin three days before his January 2025 inauguration, made him the single most consequential individual in meme coin history. TRUMP briefly reached a market capitalization near 15 billion dollars in its first weekend and is covered in full detail at that article; this article traces his broader crypto record, from his early skepticism through the TRUMP coin, the Trump family's separate World Liberty Financial venture, his crypto related actions as president, and the still developing August 2026 "Just Buy" episode. Outside crypto, Trump is a real estate developer and media personality who served as the 45th president of the United States from 2017 to 2021 and began a second term as the 47th president on January 20, 2025, after winning the 2024 election; his business and political career before 2016 is documented at Wikipedia (https://en.wikipedia.org/wiki/Donald_Trump). ## Crypto skepticism, 2019 to 2021 On July 12, 2019, then sitting president Trump posted his first public comments on crypto: "I am not a fan of Bitcoin and other Cryptocurrencies, which are not money, and whose value is highly volatile and based on thin air. Unregulated Crypto Assets can facilitate unlawful behavior, including drug trade and other illegal activity," adding that the dollar was "by far the most dominant currency anywhere in the World." Bitcoin dipped on the comments. Out of office, on June 7, 2021, he told Fox Business's Varney and Co, "Bitcoin, it just seems like a scam. I was surprised. With us, it was at 6,000 and much lower," saying he disliked it because "it's another currency competing against the dollar" and that crypto "should regulate them very very high, but the currency should be the dollar." Bitcoin's price fell more than 1.3 percent in the hour after the interview aired. ## Digital trading cards, December 2022 On December 15, 2022, Trump launched Donald Trump Digital Trading Cards, 44,000 NFTs priced at 99 dollars each depicting him in cartoon scenarios including a superhero suit, hunting gear, and an astronaut suit. The set sold out within about 12 hours, netting close to 4.4 million dollars, ahead of any formal presidential campaign crypto policy, and drew mockery from some allies and commentators. Later card series continued through the 2024 primary; secondary sales surged 81 percent on January 15, 2024, the day Vivek Ramaswamy dropped out of the Republican primary and endorsed Trump. ## The 2024 campaign pivot In May 2024, Trump became the first major party presidential candidate to accept campaign donations in cryptocurrency. His Trump 47 Joint Fundraising Committee raised about 7.5 million dollars in crypto, including Bitcoin, Ether, Ripple, Tether, and USDC, since June 2024. The pro crypto super PAC Fairshake, founded in December 2023 and legally independent of the campaign, surpassed 200 million dollars raised by July 2024, becoming the wealthiest super PAC of the cycle and spending 14.4 million dollars to boost crypto friendly congressional candidates. On July 27, 2024, Trump delivered a roughly 50 minute keynote at the Bitcoin 2024 Conference in Nashville, pledging to make the United States the "crypto capital of the planet" and a "bitcoin superpower," and promising the federal government would never sell its Bitcoin holdings: "For too long our government has violated the cardinal rule that every bitcoiner knows by heart: Never sell your bitcoin." He also pledged a "bitcoin advisory council" and a new SEC chair if elected. ## The TRUMP coin launch Three days before his January 20, 2025 inauguration, Trump posted on Truth Social and mirrored on X, "My NEW Official Trump Meme is HERE! It's time to celebrate everything we stand for: WINNING! Join my very special Trump Community. GET YOUR $TRUMP NOW," attached to an image of him with a raised fist and the words "Fight Fight Fight," the phrase he mouthed after the July 13, 2024 assassination attempt in Butler, Pennsylvania. Eighty percent of the coin's one billion token supply went to Trump affiliated entities CIC Digital LLC and Fight Fight Fight LLC. [[Official Trump]] hit an all time high near 75 dollars on January 19, 2025, a circulating market cap around 15 billion dollars and a fully diluted valuation near 75 billion dollars. [[Melania]], First Lady Melania Trump's own coin, launched the same weekend and is widely blamed for the roughly 40 percent TRUMP drawdown that followed; many traders date the end of the [[memecoin supercycle|2024 to 2025 meme supercycle]] to that weekend. Onchain analysts found insider snipers extracting tens of millions of dollars in the first minutes, and Chainalysis and Merkle Science estimated Trump entities collected 86 to 100 million dollars in fees within the first two weeks, mostly through [[Meteora]]. At a May 22, 2025 gala dinner for the top 220 TRUMP holders at Trump National Golf Club in Virginia, attendees spent an estimated 148 million dollars accumulating positions to qualify; [[Justin Sun]] won the top seat with about 18.5 million dollars in tokens, and Bloomberg found 19 of the top 25 holders were likely foreign nationals. Rep. Jamie Raskin's House Judiciary Committee released a report on November 25, 2025 titled "Trump, Crypto, and a New Age of Corruption." By August 2026, TRUMP traded near 1.40 to 1.44 dollars, a market cap around 348 to 361 million dollars, roughly 98 percent below its January 2025 peak. Full detail on the launch, the insider trading allegations, and the dinner is covered at [[Official Trump]] and [[Official Trump coin launch]]; the wider January 2025 rush of copycat launches is covered at [[Moonshot TRUMP wave]]. ## World Liberty Financial World Liberty Financial (WLF) is a separate entity from the TRUMP meme coin: the Trump family's stablecoin and decentralized finance venture, announced via a roughly two hour livestream on X Spaces in September 2024 by Trump's sons and business partners Chase Herro and Zak Folkman. Reporting named its founders as Eric Trump, Donald Trump Jr., Barron Trump, Zach Witkoff and Alex Witkoff (sons of Trump's Middle East envoy Steve Witkoff), Chase Herro, and Zak Folkman. Built across Ethereum, Arbitrum, and Berachain and framed around stablecoin adoption and lending, WLF raised more than 550 million dollars in early token sales. On March 12 to 13, 2025, Abu Dhabi state backed investment firm MGX announced a 2 billion dollar investment into Binance, the first institutional placement in Binance's history; at Token2049 in Dubai on May 1, 2025, WLF cofounder Zach Witkoff announced the deal would be settled entirely in USD1, WLF's newly issued stablecoin, its first major institutional use. In June 2025, the UAE based fund Aqua 1 committed 100 million dollars to purchase WLFI governance tokens. [[Justin Sun]] invested 75 million dollars in WLFI separately from his TRUMP coin holdings, bringing his combined spend on Trump branded crypto to about 93 million dollars. WLFI began public trading on September 1, 2025, with 20 percent of its 100 billion token supply unlocked; it opened between 0.30 and 0.33 dollars, an all time high of 0.3313 dollars implying a fully diluted valuation near 30 billion dollars, then fell to close around 0.2466 dollars, about a 12 percent day one decline. On September 4, 2025, WLF blacklisted the wallet holding about 107 million dollars of Sun's WLFI, covering 540 million unlocked and 2.4 billion locked tokens, after he moved about 9 million dollars of tokens. Sun sued WLF in California federal court on April 21, 2026 for breach of contract, fraud, and conversion, alleging an undisclosed, admin controlled blacklist backdoor built into the WLFI contract; WLF publicly answered "see you in court." WLF chief executive Zach Witkoff separately moved to distinguish the venture from the TRUMP meme coin, replying to a viral critical thread on April 11, 2026: "You are conflating world liberty and the trump meme coin, they are completely unrelated. World Liberty has zero association with fight fight fight or CIC digital." That viral thread, written by a satirical account in the voice of a WLF "Web3 Ambassador" and cited widely in trench discourse for figures that match independent reporting, put the TRUMP coin's combined losses across 600,000 wallets at 3.87 billion dollars, the family's TRUMP coin fee collection at 350 million dollars, and WLF's revenue share to the family entity DT Marks DEFI LLC at 75 percent of net revenue; these figures are reported here as attributed to that post rather than to a filed primary source. By a June 2026 CNBC report, the Trump family had made about 500 million dollars from WLF even as ordinary WLFI investors saw steep losses, with WLFI trading roughly 80 percent below its September 2025 debut by mid 2026. On August 17, 2026, CNN Business reported that Trump appointed regulators let a Trump linked crypto firm begin operating a bank, which lawmakers and watchdogs criticized as a "brazen act of self dealing." Barron Trump, 19 and listed as a WLF "Web3 Ambassador," was separately the subject of unproven social media speculation tying him to a 160 to 200 million dollar Bitcoin short placed hours before a Trump tariff announcement; a trader using the name Garrett Jin publicly claimed the trade instead, and no evidence has tied Barron Trump to it. ## Pardons and crypto policy As president, Trump took several crypto specific executive actions. On January 21, 2025, he pardoned Ross Ulbricht, founder of the Silk Road dark web marketplace who had been serving life without parole since 2015, fulfilling a campaign pledge to the crypto and libertarian community. On March 6, 2025, he signed Executive Order 14233 creating a Strategic Bitcoin Reserve and a broader US Digital Asset Stockpile, built from crypto already seized in federal forfeiture cases, with no explicit commitment or timetable for new government purchases. At the first White House Crypto Summit the next day, attended by roughly 20 to 25 executives including the Winklevoss twins, Coinbase's Brian Armstrong, and Kraken leadership, Trump said, "I promised to make America the Bitcoin superpower of the world and the crypto capital of the planet." Bitcoin briefly topped 90,000 dollars on the reserve news but, with no new purchase commitment attached, fell about 3 percent that day and finished the week down roughly 7 percent near 87,000 dollars. On March 28, 2025, Trump pardoned BitMEX cofounders Arthur Hayes, Benjamin Delo, and Samuel Reed over their 2022 guilty pleas to Bank Secrecy Act violations. During "Crypto Week" on July 17, 2025, the House passed the [[CLARITY Act]] 294 to 134 with more than 70 Democratic votes, the most comprehensive US crypto market structure bill ever to clear a chamber of Congress; Trump signed the companion GENIUS Act, the federal stablecoin framework CLARITY's stablecoin provisions anchor to, into law the next day. The CLARITY Act stalled in the Senate through 2026. On October 23, 2025, Trump pardoned [[CZ]], founder of Binance, erasing his November 2023 guilty plea over anti money laundering compliance failures; BNB and BNB Chain meme coins rallied on the news. The Intercept questioned the pardon's proximity to Binance's dealings with Trump family crypto ventures, namely the MGX and USD1 deal above; no wrongdoing has been established, and CZ and the White House defended the pardon as correcting an overreach. By contrast, despite recurring online speculation, Trump had not pardoned [[Sam Bankman-Fried]] as of July 2026, when the US Senate passed a resolution, S.Res.772, unanimously opposing clemency for him. ## Family ventures Melania Trump's own coin, covered in full at [[Melania]], launched on Solana on January 19, 2025, peaking near 13 to 14 dollars, a market cap above 2 billion dollars, before collapsing more than 75 percent within days; the launch is widely blamed for popping the TRUMP coin bubble and later became entangled in the "Hurlock v. Kelsier" federal class action alleging [[Hayden Davis]] and associates ran pump and dump operations across MELANIA, LIBRA, and other tokens, with Melania Trump herself not a named defendant. As of August 2026, MELANIA traded around 0.07 dollars, about 99.5 percent below peak. Eric Trump, covered in full at [[Eric Trump]], cofounded World Liberty Financial and became Chief Strategy Officer of American Bitcoin Corp on March 31, 2025, an 80/20 joint venture with Nasdaq listed miner Hut 8 pitched as building the world's largest pure play Bitcoin mining company and its own strategic Bitcoin reserve. Donald Trump Jr., also a World Liberty Financial cofounder, publicly dismissed conflict of interest criticism of the family's crypto ventures as "complete nonsense." Barron Trump is listed as WLF's "Web3 Ambassador" at 19; see the unproven Bitcoin short speculation above. ## Financial disclosures Trump's June 2025 financial disclosure reported more than 600 million dollars in income from crypto, golf, and licensing fees combined. His July 2026 disclosure, covering the prior year, reported more than 1.2 to 1.4 billion dollars in crypto income: more than 550 million dollars from WLF token sales, 260 million dollars from selling interests in the WLF business itself, and 635 million dollars from TRUMP coin token sales, pushing his reported net worth to about 6.5 billion dollars. The disclosure landed even as the TRUMP coin itself had fallen more than 95 percent from peak and WLFI about 80 percent from its debut, a gap between family fee income and outside investor returns that recurs throughout coverage of both ventures. ## The Truth API On August 1, 2026, Trump Media launched "Truth API," a paid early access data feed selling Wall Street trading firms split second early access to Trump's Truth Social posts and other high follower accounts ahead of the public feed, priced between 60,000 and 100,000 dollars a month; more than 10 firms, mostly high frequency trading shops, signed on. Senators Elizabeth Warren and Adam Schiff called the service a "shocking abuse of the office of the President," and The Intercept and the Freedom of the Press Foundation filed a federal lawsuit calling it "extraordinary, corrupt and unconstitutional." In the same window, Trump Media wound down other 2025 crypto commitments, ending its deal with Crypto.com to form a CRO treasury company and dropping a prediction market tie up, after posting a 238 million dollar second quarter loss tied mostly to crypto asset holdings; the company had bought 11,542 Bitcoin at an average of 118,522 dollars starting mid 2025, then sold 7,281 Bitcoin at an average of 74,855 dollars roughly seven months later. ## The Just Buy event, August 2026 The White House scheduled a major crypto industry summit for Wednesday, August 19, 2026, at 2:30pm ET, with Trump expected to attend alongside SEC Chair Paul Atkins, CFTC Chair Michael Selig, Treasury Secretary Scott Bessent, and Commerce Secretary Howard Lutnick, plus executives from Coinbase, Ripple, Gemini, Robinhood, Polymarket, Kalshi, a16z, Chainlink, and Paradigm, billed around the stalled CLARITY Act and a possible SEC "innovation exemption." Ahead of the meeting, Bitcoin traded range bound around 64,000 to 65,900 dollars, with gains attributed to spot ETF inflows, about 298 million dollars net on August 17 to 18 led by BlackRock's IBIT and Fidelity's FBTC, and positioning ahead of the summit and Fed minutes, not to any specific Trump statement. On August 19, 2026, multiple independent X accounts reported that Trump, via Truth Social and distributed early through the paid Truth API feed, told followers to "Just Buy" all crypto assets, with several accounts relaying the phrase verbatim as "TRUMP ON TRUTH API 'JUST BUY' on all crypto assets." A Chinese language post tied a Bitcoin move toward roughly 70,000 dollars to the moment, describing members of Trump's 100,000 dollar paid Truth Social group who saw the message and went long as having "made back the membership fee"; that specific price figure is CT sourced and unconfirmed by wire press. Other accounts framed the moment as confirming a market bottom, and within the hour opportunistic Solana tokens referencing the phrase launched, including a ticker promoted with the exact "JUST BUY" wording and a Trump themed token pitching dividends paid in TRUMP coin, echoing the trench pattern set by the January 2025 TRUMP coin launch and the [[Moonshot TRUMP wave]] before it. As of August 19, 2026, this is reported across crypto social media and not yet by wire services; no CoinDesk, Cointelegraph, or Reuters story specifically on the "Just Buy" post had been found, though the White House summit itself was confirmed press fact. This section should be read as a very fresh, still developing event, distinct from the confirmed summit logistics above. ## Significance Trump's crypto arc, from dismissing Bitcoin as a scam to becoming the first sitting president to issue his own coin, reset the ceiling for what political access can be monetized in [[the trenches]]. TRUMP and WLF turned family branded crypto into the era's central case study in conflict of interest, cited alongside [[Melania]], the LIBRA scandal, and [[Eric Trump]]'s American Bitcoin as the throughline of the second Trump administration's crypto policy. ## References - https://x.com/realDonaldTrump/status/1149472282584072192 - https://www.coindesk.com/markets/2019/07/12/us-president-donald-trump-says-hes-not-a-fan-of-bitcoin - https://www.bloomberg.com/news/articles/2019-07-14/bitcoin-tumbles-as-trump-s-critique-tests-stellar-2019-surge - https://www.foxnews.com/media/donald-trump-bitcoin-scam-regulated-cryptocurrency - https://www.forbes.com/sites/jemimamcevoy/2021/06/07/bitcoin-price-dips-after-trump-says-the-crypto-seems-like-a-scam/ - https://www.forbes.com/sites/carlieporterfield/2022/12/16/donald-trumps-digital-trading-cards-sold-out-in-one-day---netting-44-million/ - https://www.newsweek.com/donald-trump-mocked-new-trading-cards-1946948 - https://benzinga.com/markets/cryptocurrency/24/01/36635611/trump-nft-sales-surge-81-as-vivek-ramaswamy-quits-2024-presidential-race-endorses-ex-presi - 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