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BitBoy was the alias of Ben Armstrong, an American YouTuber from Georgia who built BitBoy Crypto into one of the largest crypto channels in the world, with around 1.4 million subscribers at its peak. Through the 2020 to 2021 bull market his daily videos made him the face of retail crypto hype, and his subsequent unraveling, chronicled in court filings and mainstream reporting, made him the reference case for everything [[the trenches]] distrust about the [[KOL]] economy.

## Rise and promotion economy

Armstrong's channel monetized reach through sponsored coverage, and that model became his undoing. A November 2021 video by YouTuber Atozy calling him a "dirtbag" who "milks his audience for a quick buck" prompted Armstrong to sue for defamation in August 2022; he dropped the suit within weeks after a crowdfunded defense and public backlash, per CoinDesk and Decrypt. In March 2023 he was named among influencers in a class action seeking around one billion dollars over undisclosed paid promotion of FTX, per Decrypt, and Cointelegraph reported the plaintiffs' lawyers later accused him of threatening them. In August 2024 he settled a separate class action over promotion of unregistered securities, paying 340,000 dollars without admitting wrongdoing.

## BEN coin and ousting

In 2023 Armstrong attached himself to BEN, a namesake memecoin, promoting it to his audience; the token later became the subject of its own class action, per Benzinga. His employer Hit Network removed him from BitBoy Crypto in August 2023, publicly alleging substance abuse, financial misconduct, and erratic behavior. The following month he was arrested while livestreaming outside a former business partner's house, demanding the return of a Lamborghini, on loitering and simple assault charges, per Fortune; the BEN token fell over 20 percent on the news, per CoinDesk.

## Continued decline

The arrests continued: in March 2025 he was arrested in Florida on a warrant related to emails sent to a Cobb County judge, and in June 2025 he was booked in Cherokee County, Georgia on six counts of harassing phone calls, per Cryptonomist and DL News. Reporting on his exit from streaming cited legal costs reaching 100,000 dollars a month.

## Legacy

On [[Crypto Twitter]], "don't be BitBoy" needs no explanation. His arc from top of the influencer pyramid to punchline is invoked whenever a [[KOL]] blurs the line between content and [[shill]], and clips of his old promotions circulate as evergreen warnings about who pays for reach in crypto media.

## References

- https://fortune.com/crypto/2023/09/26/ben-bitboy-armstrong-arrested-loitering-outside-former-business-partners-house
- https://www.coindesk.com/policy/2023/09/26/ben-token-plunges-30-as-crypto-influencer-ben-armstrong-apparently-arrested
- https://www.coindesk.com/business/2022/08/24/youtuber-vs-youtuber-bitboy-crypto-sues-atozy-for-defamation
- https://decrypt.co/108172/youtube-bitboy-atoz-defamation-lawsuit-dropped
- https://decrypt.co/123810/youtube-influencers-bitboy-1-billion-lawsuit-ftx
- https://cointelegraph.com/news/class-action-lawyers-claim-youtuber-bitboy-crypto-threatened-them
- https://www.benzinga.com/content/42021414/class-action-lawsuit-filed-against-ben-armstrong-bitboy-over-ben-coin
- https://www.dlnews.com/articles/people-culture/ben-bitboy-armstrong-arrested-in-georgia-harassment-charges/
- https://en.cryptonomist.ch/2025/03/26/crypto-influencer-ben-bitboy-armstrong-arrested-in-florida-the-details-of-the-case/

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